WHAT TO EXPECT
OUR COMPREHENSIVE MODEL MERCHANDISING PROCESS
Details has designed and installed new home and apartment models from Washington, D.C. to New Orleans to Denver, and our clients’ demands and budgets run the gamut. One thing is consistent: wherever we are, we imbue every project with a “sense of place.” The result adds value and never looks institutional.
We believe in the team approach to interior design. We’re happy to coordinate with your architect or landscape architect, discuss ideas and redline plans to assure a consistent, harmonious design vision for your project, inside and out.
Our multiphase design process transforms your shoppers into buyers and your prospects into renters.
Phase 1: Target market programming
Models should be more than rooms full of furniture and throw pillows. What really sells homes is emotion. To strike the right chord, it’s crucial to know your target market. Really know it. So after we’ve talked with your development staff and learned your priorities and expectations, we’ll do our own legwork. We’ll shop your competition, get the lay of the land, pore over market reports, and consult with our strategic partners. We’ll look at your project with truly fresh eyes so we can bring you truly fresh ideas. We’ll make sure that our comfy model works hard to win hearts and sign leases.
Phase 2: Schematic design
We’ll generate ¼-inch scale plans to evaluate how well your model addresses your target buyer’s needs. For instance, if your market’s young and on-the-go, perhaps they’d prefer a kitchen bar to a dining room. Are your community features and amenities truly appealing and relevant, or are your common areas doomed to be dead zones? We won’t let that happen. Since every choice you make impacts the design phase, we’ll help you make decisions that home in on your target. These aren’t finished documents, just an indication of your options. When inevitable compromises have to be made, our job is to make sure you’re making the right ones.
Phase 3: Design and development
This is where romance, emotion, and personality enter the room. We’ll work with you to select finishes, lighting, wall covering, tile, color, furniture, fixtures, and equipment to create exciting spaces customized to your market and in full compliance with contract-rated standards of safety.
Phase 4: Deliverables
Once you’ve approved the design, we’ll generate all the drawings and specifications your general contractor needs to assure a high level of quality and craftsmanship.
Phase 5: Working relationship with your general contractor
When you’re interviewing prospective general contractors, we can answer questions and provide clarification of our drawings or specifications, as needed. If the GC has suggestions for value-engineering our plans – we’re happy to hear them.
Phase 6: Administration of the interior design components
Let’s face it: not everything unfolds as smoothly as we might wish. Interior design is a machine with a million moving parts, and sometimes instructions get misinterpreted, materials aren’t as expected, or whatever. We aren’t in the business of supervising general contractors, but if you’d like our assistance with quality control, we’ll gladly work with you and the GC to make sure nothing compromises the integrity of the design you approved. After all, we’re in this together. If you don’t succeed, we can’t either.